Show your audience the full monty to earn their attention
OK, we get it - you’re a speaker...
...but show other aspects of your business in your image content.
I love stumbling across awesome keynote speaker photos…
...even when I’m not the one that shoots them, :)
Even though these are still images that capture a very specific moment in time, they carry so much energy and passion that conveys a highly-specific, and transformational message to their audiences.
When I see one of these photos, and it’s a great one, I immediately want to look that person up and get to know more about who they are, who they serve and why they do what they do.
I guess that curiosity makes sense considering I’ve created a business to serve these folks, right? :)
But here’s the thing - this type of curiosity isn’t sparked exclusively by amazing keynote address photos.
In fact, you have multiple revenue-generating arms to your business…
...and those need to be reflected in your image content, too.
The more you share with your audience, the more defined your personal brand becomes and the deeper the emotional connection will grow.
I talk more about this in the following video:
(If your browser isn’t loading the video, click here to watch.)
Any takeaways or conclusions that you’ve uncovered while watching this video? Please share your thoughts in the comment section here.
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