4 keys to ensure visual variety in your portfolio

As a speaker, author, consultant, or coach, collaborating with your photographer to establish a visual storytelling strategy before the session is crucial.

Here are four essential elements to discuss with your photographer before the session:

1. Variety in Shot Sizes: Ensure your photographer captures a variety of wide, medium, and close-up shots. This allows you to tell a more comprehensive story by showcasing different contexts. Wide shots give a sense of the environment, medium shots add a personal touch, and close-ups highlight emotions. Such variety creates a dynamic image portfolio that adds dimension to your online presence.

2. Expressions and Body Language Changes: Your audience should see the authentic range of emotions you express and how your body language evolves in different scenarios. From thoughtful expressions during coaching sessions to animated gestures while speaking, make sure your photographer captures these shifts. This will make your portfolio feel genuine and relatable.

3. Composition for Negative Space: Ask your photographer to place you in different parts of the frame to create negative space. This technique can add emphasis to your expressions and gestures, giving your marketing materials a polished, professional look. This negative space can later be utilized to add text, logos, or other design elements.

4. Different Vantage Points: Encourage your photographer to experiment with different vantage points, including high and low angles. Changing the perspective creates a visually engaging portfolio, adding depth to your storytelling and showcasing your personality in different lights.

Discussing these elements beforehand will ensure that your photo session results in a portfolio full of creative latitude.

Incorporating various shot sizes, expressions, body language, composition, and vantage points will provide you with a versatile array of visual assets to enhance your brand's storytelling across your online platforms.