Make the required remarkable

When it comes to client work, it’s not enough to go through the paces and deliver.

It needs to be delivered with quality.

I’ve been fortunate enough to capture a wide variety of inspiring and influential books through the book boudoir sessions. 

I never know what to expect once I crack the book open and search for interesting nuggets to capture that can be leveraged by my clients in their book marketing efforts. 

But, one thing I can count on is that there’s a piece of wisdom in there that I’ll find motivating and inspiring. 

And, working with Joey Coleman’s book, Never Lose A Customer Again, was no different. 

Amongst the dozens of pull quotes and section headers that I captured from his book, this one resonated with me most:

Make the required remarkable. 

It’s only 4 words, and yet, the impact of this short sentence is powerful. 

It resonates so deeply with me because it demands a consistent, high-level of service, which is something that I strive for with every client interaction. 

And I’m not just talking about when they’re in front of the camera, either. 

It relates to every single step of their experience, from the moment they pick up the phone to inquire about my services, to the moment that they get a link to the photos in their inbox. 

After every session is complete, I have a self-post-mortem to review the entire journey. 

I assess whether each step of the process was delivered well, and if not, why? Then, I think of ways to correct that moving forward before I work with the next client. 

At the end of the day, I’m in the relationship-building business, and assessing the details of the experience is important as they all affect how my clients perceive the value of working with me. 

And that, in turn, affects how they talk about it with their colleagues and clients. 

By focusing on how to consistently deliver a high-quality experience with those I serve, to make it remarkable, that will motivate them to blabber on to anyone willing to listen about the amazing value they received while working with me. 

And that’s why this quote hangs on a wall in my apartment. 

It’s a short and sweet reminder to never take my eye off the ball when it comes to serving my people throughout the entire process of the experience.