[VIDEO] Use photos online to offer your audience an entry point to connect

Your online content isn’t meant to simply talk back to yourself…

...it’s meant to start a conversation with your audience and inspire them to engage.

When I go through my feeds, I’m constantly impressed by all of the beautiful photography that speakers, trainers and other expert-based business owners post online.

The lighting is wonderful, the outfits pop and the location helps draw attention back to the subject of the frame. These photos belong in a magazine and not on someone’s feed. 

And that’s the problem.

There is nothing substantial beyond the beauty. 

And it doesn’t give your audience an opportunity to engage in a meaningful way beyond the barrage of “looking great!” Beautiful pic!” or “Wooooow!” comments.

The goal of these photos isn’t to win a beauty pageant, it’s meant to build meaningful relationships that convert into paid clients over time. 

Rather than simply look spectacular in your photos, you want to ALSO create an opportunity for your audience to gain an entry point into your life by inspiring them to engage the post with more meaningful comments and questions.

I talk more about this concept in a recent online presentation:

(If your browser isn’t displaying the thumbnail, you can watch it here.)

What was your biggest takeaway from this clip? Any questions come up for you? Please share your thoughts in the comment section below.

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