Meet your clients where they are...persuasively, :)

Position your services to solve the problems of those you serve.

It’s all about meeting clients where they are...persuasively, :)

For some people, the idea of spending 4-6 hours working non-stop to create image content is a worst-case scenario proposition. 

And I get it. It’s not for everyone.

For them, it’s an overly intense and exhausting exercise that ultimately hurts the overall value of the photos. It forces them to block out a large chunk of their day when they already are overbooked and short on time.

In addition, it’s impossible for them to have all areas of their businesses and lives photographed in a way that aligns with their marketing strategies.

For those experts, having the opportunity to spread out this one photography session over the course of several months would be more valuable to them. 

They want a consistent flow of current photos that captures their appearance and all areas of their lives as it happens. 

And they want a photographer who’s flexible with his/her time, ready to capture these photos in person or virtually when their schedules line up. 

Over the past few months, I’ve been marinating on this particular client challenge and have come up with a solution that takes their specific needs into account. 

And this solution is persuasive, lemme tell ya, :) 

It’s called the Persuasive Expert Photo Program. 

Whether we spend 3, 6 or 12 months together, we will collaborate to create a diverse and versatile image content portfolio that creates an emotional connection with your audience that inspires them to care, connect and take action. 

In addition to shooting up to one in-person and two virtual sessions per month, the Persuasive Expert Photo Program includes other areas of support when it comes to maximizing the value of your image content. 

I hope you like strategy, because there is a ton of that included in this program. 

First, we’ll lay the foundation of our collaboration with a strategy call that helps me understand who you are, who you serve and why you do what you do. Those answers will help define the types of image content that you need to present yourself confidently and honestly to your audience in a way that creates a rapport with those you serve. 

Then, we’ll take a look at all of the image content you currently have - send me EVERYTHING -  and identify the gaps in your current library so we can sketch out a plan to capture photos that will fill those gaps and present you as the authority in your space of expertise that you are. 

From there, we can look over your schedule and see what significant events and moments are going on over the next couple months and we can schedule those into the shooting calendar. 

Once the photos are captured, I will either review and select these photos on your behalf, or we can do it together so you have a handle on which images work better than others and belong in your image content portfolio. 

At the beginning of every month, we’ll have a check in call to fine tune our plan for the next 30 days, and you can alert me of any new events that you’d like for me to capture. 

This process will repeat itself month-after-month in order to stay current with what you share online.  As I said, a lot of strategy is involved in this Program! And for good reason!

In order to ensure maximizing the value of your time and financial investment in such an integral component of your marketing strategy, it’s essential you’re on the same page with your photographer every step of the way. 

You’re not simply hiring a paparazzi to follow you around and make you look good in the photos - you’re hiring a collaborator in your success. 

And that’s what the Persuasive Expert Photo Program is all about. 

It’s not just photos. It’s a transformative process.

And it’s magical, :) 

For more information on the Program, I write more about it on my website. And if you’re curious to see if it’s a fit for you, schedule a call and we can take it from there.