Focus on what matters most
For many experts, stepping in front of a camera can feel like stepping into a spotlight.
The pressure mounts, and suddenly, you're striving for a level of flawlessness that doesn't exist. Take a breath, and reframe that mindset.
First of all, there is no such thing as perfect. It’s not only a figment of your imagination, but also unnecessary.
You're not aiming for flawlessness. You're aiming for being genuine.
Being genuine resonates. It inspires connection, sparks interest and fosters trust.
Your portraits are more than just visual assets - they’re an invitation, an entry point into your world.
And guess what?
That world doesn't have to be pristine. It simply has to be real, tangible and reflective of who you are and what you offer.
In addition to your appearance, embrace your unique qualities, quirks and humanity - these are the aspects that make your portraits truly captivating.
Also, remember who these photos are for - here’s a hint, it’s NOT you.
They're for your audience, the people eager to learn from you, be inspired by you, and connect with you.
What they care about isn't the superficial details. They don't obsess on your hairstyle or the cut of your suit.
They care to know how you can help them overcome their hurdles in their lives and businesses. Your portraits should communicate that promise, that potential for transformation, and not be focused on making sure your supposed “best side” is highlighted in the image portfolio.
Lastly, view your portrait session as a partnership, not a performance.
Your photographer is not a critic but a collaborator. They're there to guide and support you, helping you present your best self - not a 'perfect' self, but a genuine, impactful self.
Collaborating with your photographer eases the pressure by allowing a fellow expert to capture you in your best light, which leads to creating a more enjoyable, productive and valuable session for you.
As your next portrait session approaches, liberate yourself from the pressure.
Embrace being genuine, consider your audience, and lean into the collaborative process.
You're not just taking photos, you're telling a story. Make it a story that matters.