Visual variety extends beyond people photos...

When it comes to showcasing visual variety throughout your online presence, this concept extends beyond your portraits and live events.

It involves EVERYTHING you share, including your book photos.

Start with the cover shots of your book.

A simple image of your book cover is good, but if you want to be seen as an authority in your space, think bigger. Imagine a shot of your book with some negative space around it. This isn’t just empty space; it’s a canvas for you to add graphics, logos, or other branding elements later.

Your photos then become versatile marketing tools.

Then there are images with multiple covers. These offer dynamic options for your design team, adding depth and variety to your marketing materials.

Photos that focus on the spine of your book, highlighting your name and title, can be incredibly effective. They can be used in various ways – think social media posts, site banners, or part of your email signature.

It creates unique visual opportunities.

The inside pages of your book are where you can truly get creative.

Photos of important pull quotes, section headers, illustrations, and chapter titles provide a wealth of options for storytelling. Capturing these elements in unique ways ensures your visuals remain engaging and never feel repetitive…

…and they hold value well beyond the marketing of the book launch.

When you capture your book with visual variety in mind, you’re creating more than just images.

You’re crafting valuable visual assets where each image becomes a tool, a piece in the larger puzzle of your online presence. It’s about telling the story of your book in a way that captures interest, promotes engagement, and allows potential readers to feel the book in their hands through their eyes.

Each image is an opportunity to showcase your work uniquely and compellingly. Make every pixel of your book photos work hard for you!

If you’re curious to learn more about how a photo session of your book can add massive value to your marketing efforts, let’s talk about it.