Get more mileage out of your podcast appearances

It’s a wonderful opportunity to be asked to appear on a podcast.

It’s even better when you leverage it as a valuable content asset.

I’m a big fan of appearing on podcasts. 

I mean, who doesn’t want the opportunity to introduce themselves to a new audience while also imparting some valuable insights? 

Aside from the great conversation and value exchange with a new environment of folks, podcast appearances also have an added benefit:

A treasure trove of content possibilities.

How so? 

Well, let’s say the conversation lasts about 45 minutes to an hour. During that time, the host asks you at least, I dunno, around 10-12 questions. 

Each of those questions, in more cases than not, can act as a standalone piece of content independent of the context of the conversation. 

As a result, those answers now present new opportunities by re-purposing each as a separate piece of content in one way, shape or form. 

For example, you or someone on you team can cut a question and answer out from the interview and re-post that video or audio-only clip on it own. 

Alternatively, you can have the clip transcribed and turn it into a written story with an image complimenting it. 

Or, you can listen to the question and answer, and create an entirely different piece of content, perhaps a more in-depth blog article, that takes what you initially said in an entirely different direction. 

And you have the ability to do this with each of the questions and answers found within that conversation.

That’s a lot of potential new content on your hands. 

This opportunity prevents you from simply posting entire podcast interviews over and over again on your feed, which is boring. Clips, however, add a certain freshness to the content as it’s just a taste of the whole meal.

And, as an added bonus - if you have a page on your website where you post all your podcast and other media appearances, you can point your audience to watch the rest of the interview in the post’s Call-To-Action. 

The goal is to leverage the content in a way that gets them to your website to pique their curiosity to look around and learn more about how you can help solve their problems.  

Keep this in mind the next time you appear on a podcast and make the extra effort to effectively re-purpose your podcast appearance.

The juice, in this case, is worth the squeeze. 

Over to you…

Do you already re-purpose your podcast appearances in this way? Has it helped drive traffic to your website? Please share your experience below.