Preview the experience your book offers to your audience
When your audience has the opportunity to feel the book in their hands with their eyes...
...they’re immediately more connected to it.
One of the reasons why lifestyle portraits and virtual photography are so effective at capturing your audience’s attention is because they candidly illustrate the experience of working with you.
The camera acts as a fly on the wall as you go about your day-today activities, including your virtual meetings, masterminds and other presentations.
It gives your audience a chance to visualize themselves on the other end of that conversation.
Why not offer that same experience to your audience with your book?
Book? Why the hell would I want to do that? Can’t I show them the cover, type out some quotes within the chapters and call it a day?
Sure, you could do that.
But, is that the best approach to set yourself up for a successful book launch?
Ehhhh...not so fast.
Think about why the other types of photos in your image content portfolio work so well at generating attention and engagement and apply that thinking to your book marketing strategy.
They can easily visualize the experience.
When your audience has the opportunity to feel the book in their hands with their eyes, they’re immediately more connected to it.
Connection leads to trust.
And trust leads to book sales.
Pull quotes, Typeface. Illustration. The texture and shape of the pages.
This real-life preview of the book for your audience of potential readers is impossible to recreate with a simple, cover art photo that your publisher sent you to promote the book.
And when you’re positioning yourself as the authority in your space of expertise, simple and doing what everyone else does simply doesn’t cut it.
You need better.
And that’s why I’ve created the Showcase Your Book Photo Session.
This service produces an image content portfolio of photos that jumps off the screen and immediately grabs your audience’s attention.
These photos also visually punctuate the sentiment of every story you want to share that helps promote the transformation message found within its pages.
It gives your audience a chance to visualize how the book will feel in their hands the moment it arrives in their mailbox.
Isn’t that half the battle right there?
At the end of the day, nothing beats the real thing, :)
To learn more about the Showcase Your Book Photo Session, check it out here:
www.johndemato.com/book-photos
As I’ve mentioned all week - I’m offering an extra 10 photos for the next 10 clients to signup for this offer - well, it’s now down to 2 spots left. If you’re on the fence, jump off immediately and set up your session before it’s too late!