Here's how you don't sound like a broken record...
How do Experts share the same insights through content without sounding like a broken record?
They offer new anecdotes.
While working on Maury, especially towards my latter years, we would essentially produce the same two topics for every show…
Stories of infidelity and identifying the paternity of a child.
It was the same story flow time after time, year after year. Guests on the show were either pissed off or in tears.
Or sometimes both.
Despite the same story structure and ultimately, one of two results - either the person cheated or didn’t, or the man in question was either the father or not - the show still offered riveting television for those who appreciated this kind of entertainment.
But, what made these segments sound and feel different?
The stories and exposition surrounding these story arcs.
It's this added layer of storytelling that kept the repeated and predictable format appealing for millions of viewers.
While they know that the results are going to be Option A or B, the anecdotes connected to this particular storyline made the segment pop in a way that kept people’s eyes glued to their screens.
Experts face a similar challenge when it comes to the content they share with those they serve.
They share the same pieces of their frameworks and models all the time.
But, what can make these experts foundational nuggets of wisdom stand out from previous explorations of these ideas in their content are new anecdotes that exemplify the teachable moments within the story for their audiences.
It offers a fresh coat of paint on the wall, if you will.
It also provides you an opportunity to become more relatable to your audience as this new anecdote could resonate with them more deeply and really drive home the insights and lessons shared.
As you do your client work moving forward, take note of the interesting moments that occur during those conversations.
Jot down what happened: what was their friction point, how you helped solve the problem, and what was the result of this intervention.
When you sit down to write your content, refer to these real-world moments you’ve collected and use them as the backbone of your storytelling.
If you need an example, look no further than this article.
While I’ve referred to the power of switching up anecdotes in your content in past articles, this is the first time I used an anecdote from my time working in television to highlight the teachable moment.
See? Not that hard when you have an awareness of it, right?
It’s a pretty magical process :)
For more information on persuasive and compelling storytelling for Expert business owners, I share a ton of insights in my newsletter. I also talk about photos, too :)
If you want to save the commute to my blog, sign up here to receive it in your inbox.