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John DeMato Blog

Welcome to the Deliver Magic blog, where experts who speak, coach, train, consult, and write books will find actionable insights to elevate their personal brands through visual storytelling. From strategy tips and branding photography to live event coverage and storytelling techniques, discover step-by-step guides designed to help you align what you say with how you show up in photos. Get ready to unlock the magic behind creating a cohesive visual identity that drives engagement, builds credibility, and inspires your audience. #DeliverMagic

[FREE GUIDE] Learn how high-quality photos are essential for Experts

 

Your photos are a lot more than a to-do on your marketing list.

 
 

They create opportunities to expand your visibility and bottom line.

 

When was the last time you saw a photo of Brene Brown, Tony Robbins, Les Brown or Mel Robbins, that wasn’t beautifully taken? 

There’s a reason why.

World-class experts have world-class photography.

They understand the importance of visual storytelling, how it reinforces their brand and how it creates distinction from other experts in their space. 

They also understand how compelling, honest and visually stunning photos capture the attention of those who need their help most. 

When people see you online, what is their very first impression? 

Before they even read a word you say, they look at your photos and form an opinion within seconds. 

Your facial expression, body language, appearance and activity in which you’re engaged in front of the camera creates an emotional sentiment that allows the viewer to qualify whether or not they want to stick around to see how you can help solve their problem. 

Just like that. 

That’s why it’s important to approach how you create and implement your photos online carefully. 

But…

  • What if you have no idea where to start?

  • What if you don’t know how to find the right photographer for you?

  • What if you have no idea how to select the best photos for your various marketing needs? 

  • What if this all sounds completely overwhelming?

Don’t sweat it, I got you :) 

Before you end up forgetting the whole thing and go back to your “eh, I’ll just keep using the 3-4 photos I always use for everything and that’ll be fine” approach to visual storytelling, I’ve created a Guide that helps you understand how to maximize the value of your photos BEFORE and AFTER you set foot in front of a camera. 

It’s called Visual Storytelling Guide For Experts.

In this FREE GUIDE, you’ll learn:

  • Which types of photos position you visually as an expert 

  • How to connect emotionally with your audience through visuals

  • How visual storytelling compliments and accentuates your transformational words

  • What to do before you hire a photographer

  • How to minimize decision fatigue once you’ve received your photos

The goal of this Guide is to create awareness and opportunity to be more purposeful and strategic when it comes to the creation and implementation of your image content throughout your online presence. 

And it’s not just for your website and online content.

It’s also for your Speaker kit, Promotional images, presentation slides, email signature, Professional trade profile pages, printed materials, and other marketing and promotional needs. 

Give your design team a boatload of images with which to play and watch the magic that they can create :) 

Interested in checking out this resource?

If you’re already subscribed, email me at info@johndemato.com and in the subject line, type, “I WANT THE GUIDE” and I’ll send you a copy. 

Give yourself the opportunity to be discovered by those who need you most through image content that impresses, inspires and connects with them on an emotional level. 

And yes, the juice is worth the squeeze :) 

PS - I have a favor to ask…

If you find value from the insights shared in the Guide, would you please SHARE this article so other people have the opportunity to learn more about how to maximize the value of their photos. Please and thank you :)