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John DeMato Blog

Welcome to the Deliver Magic blog, where experts who speak, coach, train, consult, and write books will find actionable insights to elevate their personal brands through visual storytelling. From strategy tips and branding photography to live event coverage and storytelling techniques, discover step-by-step guides designed to help you align what you say with how you show up in photos. Get ready to unlock the magic behind creating a cohesive visual identity that drives engagement, builds credibility, and inspires your audience. #DeliverMagic

Sweeten the pot with virtual event photos

 

When you invest in virtual event photography…

 
ZOOM WEBINAR PHOTO Marquesa Pettway delivering a talk
 

..the value extends beyond them being used to promote yourself.

 

When you invest in event photography services, the immediate thought is how will these images directly boost your online and offline promotional efforts. 

And that makes total sense.

It’s your face, your business and your money. 

But, the value of this investment doesn’t begin and end with simply promoting your services…

...they can also be used to sweeten the pot to attract potential clients under your tent. 

And, I’m not talking about when you’re back up and running in front of hundreds of people at an in-person event. 

I’m talking about right now, with the virtual clients that you are booking to deliver your virtual presentations and meetings.

When I started offering Zoom event photo coverage, I was simply focused on positioning this service as a way to support my existing clients in their attempt to position themselves as virtual presenters. 

And then, I started seeing how THEY were leveraging these photo assets.

For one of my speaker clients, she booked me for a series of virtual talks that her client is putting on for their employees. 

While she will host each of these installments, there will be weeks where I’ll be shooting other keynoters as well as company executives.

All of these photos are headed directly to her client as part of the deliverables. They want to use these photos to visually punctuate written summaries of each of the keynoters individual presentations. 

In addition to this speaker, another one contacted me the other day to let me know that his client started using the photos I captured of their recent online event for their internal newsletters. 

Basically, I’ve become a cool add-on. 

Listen, if it adds value to those I serve, I’ll take it, :) 

In this currently upside down world of professional speaking and training, everyone is figuring out how to adjust for the virtual presentation landscape.  

In addition to offering social proof that you, indeed, have experience translating your message and framework in a virtual setting, investing in image content that captures your magic in a Zoom room can greatly help your cause.

It’ll help sweeten the pot with those you serve.

To learn more about virtual presentation photos, I can help you with that.

Check it out here.