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John DeMato Blog

Welcome to the Deliver Magic blog, where experts who speak, coach, train, consult, and write books will find actionable insights to elevate their personal brands through visual storytelling. From strategy tips and branding photography to live event coverage and storytelling techniques, discover step-by-step guides designed to help you align what you say with how you show up in photos. Get ready to unlock the magic behind creating a cohesive visual identity that drives engagement, builds credibility, and inspires your audience. #DeliverMagic

"This strategy call is a no brainer."

 

So, you have all of these photos and not sure what to do with them?

Don’t sweat it—you’re not alone. Many experts face the same challenge: a massive photo library that feels more like a burden than an asset. And let’s face it, your time and energy are better spent focusing on the people who need your expertise most.

The good news? 

With the right strategy, those photos can become one of the most powerful assets in your business.

Here is what my colleague and client, Cait Donovan, said about our experience during her visual storytelling strategy call:

“Before the call, I felt like I have an overwhelming amount of photos and I constantly use the same ones because I wasn't sure how impactful some of the others are—I didn't know how to optimize their usage.

The way that John thinks and sees photos helped me to understand which photos would have the biggest impact in all different areas of my work—from my website to LinkedIn to my speaker sheet. Plus, I got clarity on which photos to have available to event planners to make their jobs easier! I also now have a better idea of what pictures are missing from my arsenal that I can hire John to take at our next session.

This session taught me to take a step back and look for the deeper messages in my photos and use them to craft great social posts and captivate attention.

To me, this strategy call is a no brainer. So many people have hoards of photos that are sitting in Google Drives and Dropbox not getting used—it’s a waste of cloud space and money. Use those photos, folks!”

If you’re sitting on a goldmine of photos that aren’t pulling their weight, it’s time to take action. 

The Visual Storytelling Strategy Call helps you assess your library, identify the hidden gems, and create a plan to use your photos with intention. 

Whether it’s for your website, social media, or speaker kits, or other marketing assets, this session will give you the clarity and direction you need to make every photo work for you

Learn more here.