BLOG.jpg

John DeMato Blog

Welcome to the Deliver Magic blog, where experts who speak, coach, train, consult, and write books will find actionable insights to elevate their personal brands through visual storytelling. From strategy tips and branding photography to live event coverage and storytelling techniques, discover step-by-step guides designed to help you align what you say with how you show up in photos. Get ready to unlock the magic behind creating a cohesive visual identity that drives engagement, builds credibility, and inspires your audience. #DeliverMagic

[PODCAST] Storytelling is at the heart of what I do...

 

Your ability to tell a compelling story through visuals isn’t just about aesthetics—it’s about making your audience feel something that connects them to your expertise.

When I sat down with Christian Brim on The Profitable Creative, we talked about the pivotal moment that led me from television production to branding photography—and why storytelling is at the heart of what I do. 

We unpacked the emotional weight of my former career, the evolution of my pricing strategy, and the powerful role financial stability plays in creative freedom. 

But the biggest lesson? Photography isn’t about stiff, posed images—it’s about capturing the real, unfiltered essence of who you are and what you stand for.

This episode is packed with insights for experts who need to elevate their brand presence and for creatives looking to refine their craft. We cover how to attract ideal clients, why understanding their language is essential, and how long-term success is built on planting the right seeds today. If you’ve ever wondered how to make your work more impactful—and more profitable—this is a conversation you won’t want to miss.

🎧 Ready to dive in? Listen to the full episode: :https://www.youtube.com/watch?v=lxgrdfS6ap0&list=PL-cqs-Kwxrv6Lb4W-mAdTOajd2LvuRc0H&index=12