Missed Opportunity...
These days, experts who speak, write, coach, consult and train often lean heavily towards video content, which is understandable.
Videos are dynamic, engaging and offer a great way to showcase personality and expertise. But if you're under the impression that videos are all you need, think again.
Here's why ignoring photos is a strategic misstep.
Time
Consider the investment that watching a video requires. Unlike scrolling through a photo and reading the caption, videos demand a viewer's time and attention – commodities that are increasingly scarce.
Many potential clients or audience members may not be willing or able to commit to even a short video without knowing what they're getting into.
A captivating photo can be the hook that entices them to invest more time in your video content.
Choice
Content consumption is all about personal preference. Some people are visual learners who prefer the instant, focused impact of a photo. Others might favor the detailed narrative that a video provides.
By offering only video, you're limiting your audience's choice in how they engage with your content. It’s not a question of video OR photos; it’s about providing video AND photos.
This dual approach allows your audience to choose how they want to consume your stories, making your content more accessible and appealing to a broader audience.
Versatility
Photos are incredibly versatile.
They can be used across various platforms – from social media posts to website headers, and even in print materials. Each photo tells a part of your story and can be consumed in an instant, making them perfect for grabbing attention.
Complementary Visuals
Photos can complement your video content.
They can be used as thumbnails, promotional teasers, or follow-up material post-video release. They also can be the primary visuals used in a video with music and narration.
Photos offer a quick, impactful way to capture attention, provide a choice in content consumption, and can significantly enhance your overall storytelling strategy.
Diversify your content with both photos AND videos to truly capture your audience's attention.