Are studio portraits for experts the right fit?

On a recent call, a potential client noticed something unique about the photos on my website: the absence of studio settings.

He asked why, prompting a conversation that focused on the essence of authenticity and context.

My clients, who are dynamic speakers, trainers, coaches, and authors, spend their days in environments that resonate with their personal and professional lives—home offices, corporate buildings, and co-working spaces.

These settings are integral to their stories, and capturing them there ensures genuine visual storytelling.

Certainly, there are scenarios where a studio session might be necessary:

Uniform headshots for cohesive team presentations

Polished images for book covers or other printed/digital promotional materials

Clean backgrounds for video thumbnails to ensure easy editing

However, these are the exceptions to the rule.

For most branding purposes, however, real-world settings are ideal - they provide a more authentic backdrop.

Photos taken in actual workspaces or during real activities offer a glimpse into the daily life of the professional, adding depth and credibility to their visuals.

This authenticity helps forge a stronger connection with their audience, enhancing the professional's relatability and approachability.

So, as you plan your next branding session, consider this: does a sanitized studio setting truly capture the essence of your professional life? Or would photographs in your natural work environment better communicate who you are and how you solve client problems?

Over to you…

How can integrating your real-world workspace into your next photo session enhance the authenticity and effectiveness of your visual branding?