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John DeMato Blog

Welcome to the Deliver Magic blog, where experts who speak, coach, train, consult, and write books will find actionable insights to elevate their personal brands through visual storytelling. From strategy tips and branding photography to live event coverage and storytelling techniques, discover step-by-step guides designed to help you align what you say with how you show up in photos. Get ready to unlock the magic behind creating a cohesive visual identity that drives engagement, builds credibility, and inspires your audience. #DeliverMagic

[PODCAST] Contrived Authenticity is not such a bad thing, :)

 

Contrived authenticity is not such a bad thing

 
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…especially when it comes to your lifestyle portraits.

 

Before I continue, yes, I know “contrived authenticity” is an oxymoron.

But, it’s a purposeful one as it succinctly explains the philosophy behind candid, branded lifestyle portraits.

While yes, most portrait sessions are staged events, the way in which the photos are captured represent the way you look, act and feel when the camera is NOT around.

These photos are captured from a fly-on-the-wall vantage point so that it gives their audiences viewing them the chance to preview the experience of what working with them looks like.

This is a very persuasive approach to getting people’s attention and for many, it inspires them to stop the scroll, click on the post, read it and follow through on the call to action.

I talk more about this concept with Jane Atkinson on her Wealthy Speaker Podcast.

In addition, we also touched on several other topics related to persuasive visual storytelling:

  • Your headshot is your initial introduction. [5:30]

  • Location, location, location. [9:30]

  • How to use lifestyle photos to your advantage. [11:00]

  • Keeping live presentation photography real. [16:30]

  • Building trust with your virtual presentation photography. [18:15]

To listen to the conversation, you can check it out here.

After you have a listen, please share any takeaways or questions that came up in the comment section below.

PS - If you really, really liked the conversation, please share it with your audience by hitting one of the share icons at the bottom of this article. Pretty please with sprinkles on top? lolol