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John DeMato Blog

Welcome to the Deliver Magic blog, where experts who speak, coach, train, consult, and write books will find actionable insights to elevate their personal brands through visual storytelling. From strategy tips and branding photography to live event coverage and storytelling techniques, discover step-by-step guides designed to help you align what you say with how you show up in photos. Get ready to unlock the magic behind creating a cohesive visual identity that drives engagement, builds credibility, and inspires your audience. #DeliverMagic

[VIDEO] Here's Why Vertical Photos Suck!

 

While vertical photos might seem like a great idea…

 
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…they actually will cause more headaches for you in the end.

 

In the past year, I’ve probably shot less than a handful of vertically oriented photos - about 99.6% of every photo I’ve taken has been in the landscape format.

Why is that?

Because my goal with every photo taken is to afford maximum value to my clients once the images are delivered to their inboxes, and vertical images create some issues and creative challenges.

I talk more about the plight of the vertically oriented photo in the following video:

(If the video thumbnail doesn’t pop up, watch the video here)

What are your thoughts on this? How do you feel about vertical images? What has your experience been with them?

Please share your thoughts in the comment section below.

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