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John DeMato Blog

Welcome to the Deliver Magic blog, where experts who speak, coach, train, consult, and write books will find actionable insights to elevate their personal brands through visual storytelling. From strategy tips and branding photography to live event coverage and storytelling techniques, discover step-by-step guides designed to help you align what you say with how you show up in photos. Get ready to unlock the magic behind creating a cohesive visual identity that drives engagement, builds credibility, and inspires your audience. #DeliverMagic

Capturing candid pictures in a cigar lounge = joy, :)

NYC Branded Lifestyle Portrait Photography Blog | When you roll up your business, passion and hobby all into one thing, it could make for some awesome creations.  In this article, I talk about how I've done just that.  I also discuss how this is evident in the way I shoot events - in particular cigar events for NYC Fine Tobacco.

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Do your homework first!

NYC Branded Lifestyle Portrait Photography Blog | In this article, I discuss the importance of thought leaders doing prep work before your portrait session in order to maximize the value of that investment. That prep work involves defining the types of stories they want to share with their tribes in order to figure out the types of portraits they need.

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