Deliver Magic...
When I decided to quit my TV job, I had absolutely no idea what the hell I was doing.
I assumed that taking good pictures would guarantee success.
I figured that since I live in NYC, there’s millions of people here, and it should be fairly easy to get people in front of the camera.
Reality slapped me in the face pretty damn quickly.
The phone didn’t ring, I wouldn’t pick up my camera for months at a time, and I spent many nights freaking out wondering why I thought leaving a good paying job and amazing health benefits for this was a good idea.
Eventually, I ended up booking work, but it involved shooting stuff that didn’t interest me at all. I was simply looking to earn a paycheck each time. And it took a toll on me.
But, over the next couple years, I found myself in different scenarios where I had the chance to listen to people smarter than me and apply what I learned from them.
I learned the importance of identifying one specific audience to serve, create photos that specifically solve their problems, make it easy for them to leverage these images everywhere, share stories online that provide insights on why they need these images, build relationships with them beyond the work, and finding the right partners to help me attract more people that could use my help.
Ultimately, I learned how to Deliver Magic…
and continue to learn how to get better at it every single day :)
And now, I want to share the Deliver Magic formula with other branding and live event photographers who are looking for a proven and long-term strategic approach to building a financially and creatively fulfilling business.
And that’s where this book comes into play.
It’s not something I’m selling on its own. Rather, it’s the bedrock of a coaching, mentoring and training program that teaches photographers the ingredients necessary to create an easy-to-refer business in a way that doesn’t involve drip campaigns, ads and “look at me, I’m awesome - wanna work with me?” content.
Instead, it’s all built on building long-term relationships with the people you serve.
Just imagine a community of passionate and driven photographers all working together to help support each other as they build a business that feels good to them because they create awesome work that helps those they serve, and get paid accordingly for that work?
I know, it’s a pretty magical opportunity, if you ask me :)
I’m excited to see where this all goes, because honestly, right now, I have no clue what to do to build a coaching program.
My hope is that history repeats itself and that I listen to smarter people than me and apply what I learn :)
Until that point, at least I have a sexy book with my name on it - and that’s pretty cool too…
#delivermagic