2 for the price of 1
Recently, I had the pleasure of photographing Tamsen Webster’s new book, Say What They Can't Unhear.
What made this shoot particularly exciting was that she sent me both the paperback and hardcover versions—each with its own unique cover design.
Having different designs for the paperback and hardcover not only added a layer of creativity to the shoot but also provided Tamsen with more eye-catching visual assets for her book launch.
If you’re launching a book with multiple cover designs, make sure to get them both photographed. It’s not just about having more content for the initial launch; these images can also play a vital role in keeping your audience engaged with post-launch content.
Here are a few more benefits of capturing both versions:
1. Diversify Your Amazon Author Section:
A diverse Amazon author section can set you apart from others in your genre. By showcasing both the paperback and hardcover versions with their unique designs, you create a visually rich author page that can attract more potential readers. Different covers can resonate with different customers, and having a range of visuals in your author section makes your book offerings look more extensive and appealing.
2. Create Versatile Marketing Content:
With multiple designs, you can create a variety of promotional materials that maintain consistency while offering visual variety. This flexibility allows your marketing team to craft unique posts for social media, newsletters, and ads that stand out and keep your book fresh in the minds of your audience.
3. Boost Long-Term Engagement:
High-quality photos of both versions give you more content to work with over the life of your book’s marketing campaign. You can continuously rotate these images in your content calendar to maintain visual interest, helping to sustain momentum even after the initial launch period.
So, if you're planning a book launch, don't overlook the power of visual variety. Give your team the creative tools they need to make your book stand out at every stage.