3 tips to audit your website images
In the competitive expert business landscape, your website serves as a crucial touchpoint for your audience. Visual storytelling is an essential aspect of this, but it's easy for your photos to become outdated or misaligned with your evolving business.
To ensure your photos continue to make a powerful impact, here are 3 tips for auditing your website visuals.
1. Do I recognize the person in these photos? As your brand evolves, so do you. Outdated photos create a disconnect between you and how you are perceived online. Ensure that your photos reflect your present self and the image you want to project to your audience.
Action Step: Schedule regular updates for your professional photos, ideally once a year, or more frequently if your appearance or business undergoes significant changes.
2. Variety is key when it comes to visual storytelling. Audiences get bored with repetitive images, and your photos should tell a rich, multifaceted story about who you are and how you solve client’s problems. Do you have a mix of on-stage action, promotional headshots/portraits and candid lifestyle images that show your audience how the sausage is made?
Action Step: Review your website and identify gaps. Plan for new shoots in different settings that highlight various aspects of your products/services and personality.
3. Authenticity in your photos can significantly enhance the emotional connection with your audience. During your audit, eliminate overly staged or "power pose" photos that can feel disingenuous. Aim for images that capture real, relatable and trustworthy moments of interaction, thoughtfulness and energy.
Action Step: Work with your photographer to capture a range of expressions and candid moments. Discuss your brand's personality and the emotions you want to convey in your photos.
Regularly auditing your website’s photos ensures they continue to reflect your brand accurately and compellingly.
If your photos no longer resonate with your evolving brand, it’s time to update them.