What’s the Most Important Photo I Need to Tell My Never-Ending Story?
Trick question: They all matter.
Every single photo you use serves a unique purpose in telling your story, and none is more important than the other.
It’s easy to fall into the trap of thinking that you need the “money shot” to evolve your brand, but the truth is, your online presence is full of a series of on-going “money shots.”
Your headshots? They’re essential for your social profiles, speaker kits, and the about page of your website.
The behind-the-scenes shots of you working with clients, the candid photos from your keynote presentations, the lifestyle shots on your blog or service pages—each of these visuals adds layers to your story.
They provide context, personality, and depth to who you are as a brand, expert and human being.
Think about it this way: Would you read a book that only had the first chapter? Of course not.
You need every chapter to get the full story, and the same goes for your visuals. From the high-quality direct address portraits that build authority to the raw, candid moments that show how the sausage is made in real-time, they all contribute to painting a complete picture of your expertise, values, and the experience clients will have when working with you.
The key is to be intentional with how you use each photo.
Headshots work great for profiles and formal intros, but those lifestyle photos showing you in action? They’re what pull people in and give them a sense of what it’s like to work with you.
Whether it’s candid moments of you facilitating a coaching call, deep in thought during a brainstorming session, or simply interacting with your audience—each image is a vital part of your never-ending story.
So, what’s the most important photo in your branding portfolio? All of them.
They work together to tell a cohesive story that reflects your personality, your expertise, and your journey. Your audience wants the full picture, not just a snapshot.
Let’s work together to create a portfolio of visuals that covers every angle of your story—from headshots to candid shots and everything in between.