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John DeMato Blog

Welcome to the Deliver Magic blog, where experts who speak, coach, train, consult, and write books will find actionable insights to elevate their personal brands through visual storytelling. From strategy tips and branding photography to live event coverage and storytelling techniques, discover step-by-step guides designed to help you align what you say with how you show up in photos. Get ready to unlock the magic behind creating a cohesive visual identity that drives engagement, builds credibility, and inspires your audience. #DeliverMagic

You know that book that you wrote during quarantine?

 

You know that book you wrote during the shutdown?

 
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Now it’s time to think about marketing it.

 

During the lockdown, many of my speaker and trainer colleagues put on their thinking caps and found creative ways to leverage their time…

...I mean, after they finished bingeing Tiger King and a dozen other Netflix series, of course, :)

And out of the quarantine rubble, a magical new book was born. 

As these books make it through several rounds of proofing and formatting, the time to let these baby birds fly out into the world to be read by those who need it is vastly approaching. 

Your attention now turns from developing concepts, tightening up frameworks, and adding anecdotes to creating a comprehensive marketing and promotion strategy across your online presence. 

Oh boy - I thought the process was supposed to go DOWNhill once the book was written? 

I know, it’s a pain in the ass. I’ve heard ALL about it from you folks, :)

Just because it’s an arduous process, however, doesn’t mean it’s an impossible mission.

But, going through this process inevitably raises one important question:

Do you have world-class image content that highlights the value of your book and captures the attention and imagination of your potential readers? 

Well, yeah - the publisher sent me the book cover image and I plan on posting that a couple dozen times until the prints are available. What else do I need?

What if I told you that there was a better way to promote the book that you poured your heart and soul into for months?

What if I told you that this option offers an opportunity to post a VARIETY of images that help create an intense curiosity and anticipation for your audience?

And, what if I told you that this option creates an image content portfolio that can be leveraged across your entire online presence - social posts, blogs, website, ads and other promotional avenues?

That would be magical, wouldn’t it? :)

That’s why I recently created the Showcase Your Book Photo Session. 

The process is straight-forward. 

We’ll strategize. You send me the book(s). I’ll send you the photos. You immediately implement them into your marketing strategy.

It’s that simple. 

It’s one thing to simply post a digital image of the book cover.

It’s quite another to post an image of the actual book AND section headers AND pull quotes AND chapter titles AND illustrations…

If you’re looking to create momentum to convert your audience of supporters and advocates into your readers, then the Showcase Your Book Photo Session is a step in the right direction. 

To learn more about what this session looks like, check out the details here:

www.johndemato.com/book-photos

But wait…there’s more, :)

For the next 10 folks who sign up, I’ll throw in an extra 10 photos at no added cost, regardless of which of the three options in which you decide to invest. 

Give your book the stage so that it inspires your audience to hit the BUY NOW button.