John DeMato Blog

Branded lifestyle portraits…for a bar? They’re a service-based industry - they gotta show ‘em how the sausage is made, too :) I talk about my experience shooting a local Astoria bar in the following article.

There’s a lot of variables that factor into the success of a portrait session. This article shares one that some experts fail to take into account.

Do you work with a team? Ditch the stock photos and show your audience how you create your magic together through visuals. More on that in this article.

When it comes to your branded lifestyle portraits, don’t set foot in front of a camera until a strategy is in place first. I talk more about this in the following article.

NYC Persuasive Visual Storytelling Blog | When you over-prepare for your photo session, that opens up opportunities to improvise and capture compelling photos that could lead to big opportunities. More on that in this article.

Are you an expert business owner who’s never been in front of a professional camera? The following article shares a story about a newbie working through his first lifestyle portrait session.

Do you serve folks outside your typical client list? Sometimes, passion projects can be magical! In this article, I talk about a recent passion project where I collaborated with two other artists.

Why is it important to bring jewelry that has emotional significance to your next portrait session? This article explains why.

While it’s essential you have a plan going into any photo session, leave room for improvisation when the moment presents itself. This article shares such a moment during a recent portrait session.

When it comes to locations for your portrait session, don’t settle for something that doesn’t feel like it will compliment and enhance your personality and brand. I talk more about this in the following article.

The closer the camera is to your face, the closer your audience is to understanding who you really are. More on the importance of close-up photos in this article.

Instead of spending money on licensing fees for photos that don’t belong to you, create customized stock photos that you own forever. More on that in this article.

What do you do if you have a service that cannot be photographed because of the confidentiality of the participants? This article shows how I solved this problem for an Expert-business owner client.

There’s a time and a place to break the 4th wall within your image content. This article shares an example of how NOT to break it.

Do your photos reflect where you are with your business and life? This article shares why it’s important to answer this question with a yes.

Before you set foot in front of a camera, take care of the temple. How? More on that in this article.