John DeMato Blog

The key to creating an image portfolio with staying power? Capture images over time in different locations that work for your brand. More on that here.

What aspects of your life do you want to share with your audience? Show it in your photos. This article shares how we achieved this goal with one of my clients.

When you strategize with your photographer, get into the nitty gritty. This article explains why this is critical to the success of your next portrait session.

A valuable portrait doesn’t always require you to look directly into the camera. Looking away and thinking to yourself works, too. More on that in this article.

The photos you share online act as your spokespeople. They need to represent the real you. More on that in the following article.

How do you consult and coach your clients? Virtually? In-person? Both? Regardless, show your audience what it looks like. More on that here.

Not sure if your image portfolio is comprehensive and compelling? See if it passes the dance test. I explain what that means in the following article.

Want to refresh your image portfolio while at a conference? Great! But it’s not a walk in the park to create that kinda magic. Why? I talk about it in the following article.

Branded lifestyle portraits…for a bar? They’re a service-based industry - they gotta show ‘em how the sausage is made, too :) I talk about my experience shooting a local Astoria bar in the following article.

There’s a lot of variables that factor into the success of a portrait session. This article shares one that some experts fail to take into account.

Do you work with a team? Ditch the stock photos and show your audience how you create your magic together through visuals. More on that in this article.

When it comes to your branded lifestyle portraits, don’t set foot in front of a camera until a strategy is in place first. I talk more about this in the following article.

NYC Persuasive Visual Storytelling Blog | When you over-prepare for your photo session, that opens up opportunities to improvise and capture compelling photos that could lead to big opportunities. More on that in this article.

Are you an expert business owner who’s never been in front of a professional camera? The following article shares a story about a newbie working through his first lifestyle portrait session.

Do you serve folks outside your typical client list? Sometimes, passion projects can be magical! In this article, I talk about a recent passion project where I collaborated with two other artists.

Why is it important to bring jewelry that has emotional significance to your next portrait session? This article explains why.