Welcome to the Deliver Magic blog, where experts who speak, coach, train, consult, and write books will find actionable insights to elevate their personal brands through visual storytelling. From strategy tips and branding photography to live event coverage and storytelling techniques, discover step-by-step guides designed to help you align what you say with how you show up in photos. Get ready to unlock the magic behind creating a cohesive visual identity that drives engagement, builds credibility, and inspires your audience. #DeliverMagic
NYC Branded Lifestyle Portrait Photographer Blog | In this article, I talk about the idea that every thought leader needs to "show their face" through their social media posts. I talk about both the metaphorical and literal interpretation of that phrase and use an example from a current client.
Read MoreNYC Branded Lifestyle Portrait Photographer Blog | Nothing drives me more crazy than seeing clearly inauthentic photos on a thought leaders' social feed. In this article, I speak about how that led to me having to clean up another photographer's mess.
Read MoreNYC Branded Lifestyle Portrait Photographer Blog | In this article, I talk about the importance of posting content on a regular basis, not just to work to the social platform's algorithms, but because your thought leadership helps solve client pain points.
Read MoreNYC Branded Lifestyle Portrait Photographer Blog | I often use this phrase, "branded lifestyle portrait" in my captions. In this article, I actually break down what that means specifically and point to several examples from past client work.
Read MoreNYC Branded Lifestyle Portrait Photographer Blog | Although looking good in your portrait images is important, its just the foundation to your high-volume, image library. The rest of it involves images that illustrate who you are, who you serve, how you do it, and why.
Read MoreNYC Branded Lifestyle Portrait Photographer Blog | This article discusses what it means to
present yourself as the "genuine article" on your social media platforms.
NYC Branded Lifestyle Portrait Photographer Blog | Best way for thought
leaders to combat fake smiles in their profile photos? Employ a Duchenne smile, :)
NYC Branded Lifestyle Portrait Photographer Blog | It is critical that thought leaders and their photographers have a strong client rapport established before and during the session. This article explains why.
Read MoreNYC Branded Lifestyle Portrait Photographer Blog | In this article, I discuss the nuances and subtleties involved in a professional headshot for a thought leader. Needless to day, it is NEVER a "simple shot."
Read MoreNYC Branded Lifestyle Portrait Photographer Blog | In this article, I talk about how details - jewelry and other clothing accessories - can make all the difference when creating variety and diversity in the look of your thought leader portraits.
Read MoreNYC Branded Lifestyle Portrait Photographer Blog | Oftentimes, I hear thought leaders seamlessly interchange the words portrait and headshot. This is a mistake. In this article, I illustrate the relationship between the two and how they are different.
Read MoreNYC Branded Lifestyle Portrait Photographer Blog | In this article, I explain how it's not the client's fault for bad smiles in their headshots - it's actually the photographer's fault.
Read MoreNYC Branded Lifestyle Portrait Photographer Blog | Sometimes, stock photography is a thought leaders' best friend. Other times, they look terribly out of place. In this article, I talk about how to rid yourself of stock photography forever!
Read MoreNYC Branded Lifestyle Portrait Photographer Blog | It seems as though people's social stats supercede their thought leadership. In this article, I set the record straight and point out what's most important - creating impact for those who need it most!
Read MoreNYC Branded Lifestyle Portrait Photographer Blog | One of the best ways to inspire your tribe to follow you is to provide them with a sense of how you work. In this article, I talk about how to capture image content that offers that very experience to your potential clients.
Read MoreNYC Branded Lifestyle Portrait Photographer Blog | In this article, I talk about the key for thought leaders to create visibility for their brands is through posting to social consistently.
Read MoreNYC Branded Lifestyle Portrait Photographer Blog | In this article, I talk about how it's important that thought leaders shouldn't rush into a portrait session even though they need the image content. I go through several factors that need to be met before they should commit their time and money to a portrait session.
Read MoreNYC Branded Lifestyle Portrait Photographer Blog | In this article, I talk about when the re-tweet goes wrong!
Read More
