[VIDEO] So how old are those photos on your website, really???

NYC Persuasive Visual Storytelling Blog | When was the last time you actually looked at your website image content with a critical eye? That long, huh? Well, consider this article to be a piece of tough love, :)

Storytelling StrategyJohn DeMatoMarch 5, 2021#yeahabsolutely, #sharemagicalideasComment

Don't tell people you're an authority - show them!

NYC Persuasive Visual Storytelling Blog | Don’t simply shout from the mountaintops that you’re an authority - prove it through the way you present yourself online, especially through your image content.

Storytelling StrategyJohn DeMatoMarch 3, 2021#yeahabsolutely, #sharemagicalideasComment

[VIDEO] Stop faking joy in front of the camera - it's bad for your brand!

NYC Persuasive Visual Storytelling Blog |Don't bullshit your audience with a bunch of contrived and staged photos that illustrate your joy in life. Leverage image content that shows true joy and develops a deeper connection through honesty and relatability with your audience I talk more about this concept in this video.

Storytelling StrategyJohn DeMatoFebruary 19, 2021#yeahabsolutely, #sharemagicalideas Comment

So you need book photos for the pre-launch but it's not printed yet...

NYC Persuasive Visual Storytelling Blog | So you want to create a book pre-launch but it’s not printed yet? This article shares one easy way to get around that problem through the Showcase Your Book Photo Session.

Storytelling StrategyJohn DeMatoFebruary 5, 2021#yeahabsolutely, #sharemagicalideasComment

[VIDEO] Visually punctuating my above-the-fold homepage

NYC Persuasive Visual Storytelling Blog | Words are not enough to gain the attention of those you serve. Hook em in emotionally by visually punctuating the sentiment of the stories you share. In this video, I show how a photo does just that to the top of my website homepage.

Storytelling StrategyJohn DeMatoJanuary 22, 2021#yeahabsolutely, #sharemagicalideasComment

[VIDEO] Happy New Year That's Not 2020!

NYC Persuasive Visual Storytelling Blog | Happy New Year, folks! So, what’s your marketing strategy looking like to set you up for a powerful 2021?

Storytelling StrategyJohn DeMatoJanuary 1, 2021#yeahabsolutely, #sharemagicalideasComment

[VIDEO] A Persuasive Expert in his own words

NYC Persuasive Visual Storytelling Blog | This article shares the words of speaker, author, trainer and Persuasive Expert, Phil M Jones. He talks about the why, what and how behind his decision to invest in a long-term photographic relationship through the Persuasive Expert Photo Program.

Storytelling StrategyJohn DeMatoDecember 28, 2020#yeahabsolutely, #sharemagicalideasComment

[OFFER] Transform Your Selfies From Meh To Magical, :)

NYC Persuasive Visual Storytelling Blog | This article shares a special offer for subscribers to my email regarding an upcoming online course on how to create smartphone self portraits with the eye of a professional portrait photographer. For more details, check out the article.

Storytelling StrategyJohn DeMatoDecember 14, 2020#yeahabsolutely, #sharemagicalideasComment

Don't blend in, stand out.

NYC Persuasive Visual Storytelling Blog | When it comes to your image content, use it as an opportunity to stand out and create distinction from other experts in your space - don’t blend in with everyone else, or you’ll won’t be discovered by those who need you most.

Don't let your photos speak for themselves

NYC Persuasive Visual Storytelling Blog | This article points out why it’s important for you to incorporate storytelling with your image posts. Don’t let the image speak for itself, otherwise your message might get lost on your audience.

Storytelling StrategyJohn DeMatoNovember 25, 2020#yeahabsolutely, #sharemagicalideas Comment

Add credibility to your brand thru photos

NYC Persuasive Visual Storytelling Blog | We live in a “don’t just tell me, show me…” world. That’s why image content serves a very important role in establishing credibility for your expertise. More on that in this article.

Storytelling StrategyJohn DeMatoNovember 16, 2020#yeahabsolutely, #sharemagicalideasComment

The value of listening to your clients feedback to create relevant content

NYC Persuasive Visual Storytelling Blog | If you are struggling to find inspiration for content to share with your audience, this article talks about the importance of leveraging client feedback to fill the void.

Storytelling StrategyJohn DeMatoNovember 9, 2020#yeahabsolutely, #sharemagicalideasComment

[VIDEO] Digital Introduction

NYC Persuasive Visual Storytelling Blog | As a speaker, author, trainer, consultant or other expert-based business owner, put your best foot forward by sharing image content that offers a warm and welcoming digital introduction.

Storytelling StrategyJohn DeMatoOctober 28, 2020#yeahabsolutely, #sharemagicalideas, #personalbrandComment

[VIDEO] The PB&J of image content

NYC Persuasive Visual Storytelling Blog | The leveraging of virtual and in-person photography has never been more important for speakers, trainers, consultants and other expert-based business owners. This article shares a compelling reason why you need both types of photos in your image content portfolio.

Storytelling Strategy, Virtual PhotographyJohn DeMatoOctober 23, 2020#yeahabsolutely, #sharemagicalideasComment

[VIDEO] Working hard to find the right angles

NYC Persuasive Visual Storytelling Blog | This articles shares the importance of having a variety of images taken from different vantage points in order to keep the attention of your audience on your content.

Storytelling StrategyJohn DeMatoOctober 9, 2020#yeahabsolutely, #sharemagicalideas, #personalbrandComment

Sending the wrong message to your audience

NYC Persuasive Visual Storytelling Blog | Not all selfies are created equal and this article talks about the types of selfies that could adversely affect the way your audience perceives you as the solution to their problems.

Storytelling StrategyJohn DeMatoSeptember 30, 2020#yeahabsolutely, #sharemagicalideas, #selfiesComment

[VIDEO] Let's talk about the "picture is worth a thousand words" thing

NYC Persuasive Visual Storytelling Blog | The phrase “a picture is worth a thousand words” is very misleading and lazy. While the statement may be true, it only tells half the story that you intended to share. This article explains the other half.

Storytelling StrategyJohn DeMatoSeptember 25, 2020#yeahabsolutely, #sharemagicalideas, #personalbrand, #lifestyleportraitsComment

Sometimes one isn't enough

NYC Persuasive Visual Storytelling Blog | This article offers speakers and trainers an alternative approach to the one big portrait session every 12-18 months model many of them adopt in order to create a more versatile image content portfolio over the course of a year.

Storytelling Strategy, Branded Lifestyle PortraitsJohn DeMatoSeptember 23, 2020#yeahabsolutely, #sharemagicalideasComment

[VIDEO] You pose, I shoot.

NYC Persuasive Visual Storytelling Blog | Posing is for models, not for speakers, authors, trainers and other expert-based business owners. In this video blog, I talk about the how and why behind me not posing my clients in front of the camera.

Storytelling StrategyJohn DeMatoSeptember 18, 2020#yeahabsolutely, #sharemagicalideas, #photoshoot, #personalbrandComment

There’s more to content creation than content creation.

NYC Persuasive Visual Storytelling Blog | While content creation, on the surfaces, provides immediate and essential benefits to your overall marketing strategy, this article talks about the intangible bonuses that also come with the effort.

Storytelling StrategyJohn DeMatoSeptember 16, 2020#yeahabsolutely, #sharemagicalideas, #contentcreationComment

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