John DeMato Blog

While sharing aspects of who you are and how you serve in your online content is essential, this article suggests another way to create immediate value through your social posts, articles and videos.

Confused as to whether it’s more important to invest in photos or video to promote your expert-based business? This articles shares some thoughts on how to answer that question for yourself.

Looking to expand your team and hire a content creator to put together your social posts and articles? This article shares an important insight to keep in mind during the hiring process.

While many expert-business owners would love their online content to attract paid clients 5 minutes after they post something, this article outlines why their content is part of a long-term play.

Do you use your social media platforms exclusively as a megaphone to sell your products and services? This article talks about how that approach leads to more noise online…and pushes potential clients away.

If there’s one thing that anyone who is on social media knows, it’s that it’s a noisy place? But what exactly is noise? The following article lays out 5 ways that content adds to the existing noise online.

NYC Persuasive Visual Storytelling Blog | Searching for something new and different with respect to the image content you share? How about using some old family photos? More on that in this article.

When posting your content of IG, do you force yourself to crop every image into a square format? This article talks about why you might want to rethink that approach.

Your social feeds are simply not a portfolio sharing your expertise with those you serve. In this article, I talk about the importance of balancing your knowledge with showing how you’re also a human being.

After you receive your photos after your portrait session, you might not exactly know how to leverage them all. This article talks about the importance of keeping those photos handy because you never know when you’re going to need them.

Not every photo is applicable to use with every story you want to tell. This article talks about the best types of photos to use when you’re sharing more reflective and vulnerable stories with your audience.

What objects and keepsakes that you own have emotional significance to you? In this article, I share how Troll dolls serve as a powerful metaphor that helps members of this community get past their blocks and points of friction.

While it’s awesome to share stage photos of you presenting in front of a packed house, this article talks about how to create immense value in your live event photos taken in a room with a lot of empty chairs.

It’s so easy to simply eeny-meeny-miny-moe your way through selecting photos to compliment the stories you share with your audience. This article shares a better way to visually punctuate the sentiments of your online content.

Do you offer your clients any swag? If so, the following article shares why it’s important to bring those items to your next lifestyle portrait session ready to get their close-ups taken.

While it’s great to have a website chock full of bells and whistles, this article talks about the importance of incorporating a personal, human touch with portraits and other image content.

While B-Roll is a tool for video editing, this article shares how this concept applies to the types of photos that Experts need to share with those they serve. Learn more here.