John DeMato Blog

Your social feeds are simply not a portfolio sharing your expertise with those you serve. In this article, I talk about the importance of balancing your knowledge with showing how you’re also a human being.

After you receive your photos after your portrait session, you might not exactly know how to leverage them all. This article talks about the importance of keeping those photos handy because you never know when you’re going to need them.

Not every photo is applicable to use with every story you want to tell. This article talks about the best types of photos to use when you’re sharing more reflective and vulnerable stories with your audience.

What objects and keepsakes that you own have emotional significance to you? In this article, I share how Troll dolls serve as a powerful metaphor that helps members of this community get past their blocks and points of friction.

While it’s awesome to share stage photos of you presenting in front of a packed house, this article talks about how to create immense value in your live event photos taken in a room with a lot of empty chairs.

It’s so easy to simply eeny-meeny-miny-moe your way through selecting photos to compliment the stories you share with your audience. This article shares a better way to visually punctuate the sentiments of your online content.

Do you offer your clients any swag? If so, the following article shares why it’s important to bring those items to your next lifestyle portrait session ready to get their close-ups taken.

While it’s great to have a website chock full of bells and whistles, this article talks about the importance of incorporating a personal, human touch with portraits and other image content.

While B-Roll is a tool for video editing, this article shares how this concept applies to the types of photos that Experts need to share with those they serve. Learn more here.