Instead of spending money on licensing fees for photos that don’t belong to you, create customized stock photos that you own forever. More on that in this article.
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What do you do if you have a service that cannot be photographed because of the confidentiality of the participants? This article shows how I solved this problem for an Expert-business owner client.
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How do you ensure magical photos are taken during your next keynote? Work with your photographer to do the work before the work. Learn how to do that in the following article.
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There’s a time and a place to break the 4th wall within your image content. This article shares an example of how NOT to break it.
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While making money is a priority for expert business owners, stressing that need to those you serve isn’t going to make that happen. More on that in here from Bob Burg.
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The power of the words we use in our lives and businesses has a profound effect on the way we view those tasks and objectives. In this article, I talk about how the word “photo” and the problems it raises.
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While making a living as an artist is magical, it’s certainly not all sunshine and roses. I talk more about this with Flavia Berys on her Lifestyle Solopreneur podcast.
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During your next meeting or gathering, tell your photographer to go easy on the posed shots, okay? Why? More on that in this article.
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When it comes to creating visual assets to launch your next book, the details matter…and not just the words inside the cover. This article talks more about that.
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We all have hangups and quirks regarding our appearance, and it’s magnified when in front of the camera. This article talks about how I encountered this problem and had to drink my own Kool-Aid to get past it.
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Before you invest time and money into hiring a photographer, go on a fact-finding mission and identify the visual gaps from where you are to where you want to be FIRST. This article shares how to do that.
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Having trouble figuring out how to solve the problems of those you serve? Instead of looking outward for the answers, this article suggests that you look within yourself.
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Is your keynote based off of the expertise and structure of your book? This article suggests that the book photos you leverage in your launch marketing can also double as visual assets for your slide deck.
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Do your photos reflect where you are with your business and life? This article shares why it’s important to answer this question with a yes.
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One of the biggest challenges Experts face when creating online content is a lack of relevant and compelling ideas. This article shares a way to help ease that point of friction in the creative process.
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The following article addresses the importance of being mindful of the stories you tell yourself when it comes to how you look in your photos.
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Before you set foot in front of a camera, take care of the temple. How? More on that in this article.
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If you’re an international, best-selling author with foreign editions of that book, let your audience know it through photos. This articles shares why the effort is worth it.
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You know that cliche, the riches are in the niches? It’s cliche because it’s true :) In this clip, Ron Karr talks to Jay Baer about the value of appealing to a smaller audience.
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Don’t judge your book photographer simply by their cover shots - the inside ones count, too. More on how to qualify a book photographer in this article.
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