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In this day and age, it’s not enough to simply call yourself an expert. You need to look like one, too. I talk more about this during my conversation with Thom Singer on the Speakernomics podcast.
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While putting on a multi-day event involves a ton of moving parts, having a photographer capture all those moving parts leads to many benefits after the program ends. More on that in this article.
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One of the greatest challenges that expert business owners face is to figure out which service and product offers make sense to share with their audiences. This article suggests one place to look for answers.
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Feel like you’re going at this alone in your business? This article talks about the importance of creating a cycle of support within your business to help you, as well as others who could benefit from your insights.
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A little improvisation goes a long way. It makes the “grass” a lil’ greener on your side of the fence. More on that in this article.
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Dealing with overwhelm is a common occurrence for expert-based business owners. This article dives into the importance of “doing nothing” to combat it.
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I talk about the importance of showing how the sausage is made for your audience. Allow them an entry point into your process. In this article, I walk the talk and share some behind the scenes photos during a #bookboudoir session.
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There’s more than one way to skin a cat, and you need to be confident enough to figure out which way works best for you. More on that in this article.
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What separates extraordinary achievers from the pack? Listen as speaker Ron Karr discusses the topic with Dr. Nido Qubein.
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When you’re stuck trying to find a story to share with your audience, this article suggests you look no further than your image content portfolio to find a story. Read more here to learn how.
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The closer the camera is to your face, the closer your audience is to understanding who you really are. More on the importance of close-up photos in this article.
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Instead of spending money on licensing fees for photos that don’t belong to you, create customized stock photos that you own forever. More on that in this article.
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What do you do if you have a service that cannot be photographed because of the confidentiality of the participants? This article shows how I solved this problem for an Expert-business owner client.
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How do you ensure magical photos are taken during your next keynote? Work with your photographer to do the work before the work. Learn how to do that in the following article.
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There’s a time and a place to break the 4th wall within your image content. This article shares an example of how NOT to break it.
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While making money is a priority for expert business owners, stressing that need to those you serve isn’t going to make that happen. More on that in here from Bob Burg.
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The power of the words we use in our lives and businesses has a profound effect on the way we view those tasks and objectives. In this article, I talk about how the word “photo” and the problems it raises.
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While making a living as an artist is magical, it’s certainly not all sunshine and roses. I talk more about this with Flavia Berys on her Lifestyle Solopreneur podcast.
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During your next meeting or gathering, tell your photographer to go easy on the posed shots, okay? Why? More on that in this article.
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When it comes to creating visual assets to launch your next book, the details matter…and not just the words inside the cover. This article talks more about that.
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