Welcome to the Deliver Magic blog, where experts who speak, coach, train, consult, and write books will find actionable insights to elevate their personal brands through visual storytelling. From strategy tips and branding photography to live event coverage and storytelling techniques, discover step-by-step guides designed to help you align what you say with how you show up in photos. Get ready to unlock the magic behind creating a cohesive visual identity that drives engagement, builds credibility, and inspires your audience. #DeliverMagic
NYC Persuasive Visual Storytelling Blog |Don't bullshit your audience with a bunch of contrived and staged photos that illustrate your joy in life. Leverage image content that shows true joy and develops a deeper connection through honesty and relatability with your audience I talk more about this concept in this video.
Read MoreNYC Persuasive Visual Storytelling Blog | So you want to create a book pre-launch but it’s not printed yet? This article shares one easy way to get around that problem through the Showcase Your Book Photo Session.
Read MoreNYC Persuasive Visual Storytelling Blog | Words are not enough to gain the attention of those you serve. Hook em in emotionally by visually punctuating the sentiment of the stories you share. In this video, I show how a photo does just that to the top of my website homepage.
Read MoreNYC Persuasive Visual Storytelling Blog | Happy New Year, folks! So, what’s your marketing strategy looking like to set you up for a powerful 2021?
Read MoreNYC Persuasive Visual Storytelling Blog | This article shares the words of speaker, author, trainer and Persuasive Expert, Phil M Jones. He talks about the why, what and how behind his decision to invest in a long-term photographic relationship through the Persuasive Expert Photo Program.
Read MoreNYC Persuasive Visual Storytelling Blog | This article shares a special offer for subscribers to my email regarding an upcoming online course on how to create smartphone self portraits with the eye of a professional portrait photographer. For more details, check out the article.
Read MoreNYC Persuasive Visual Storytelling Blog | When it comes to your image content, use it as an opportunity to stand out and create distinction from other experts in your space - don’t blend in with everyone else, or you’ll won’t be discovered by those who need you most.
Read MoreNYC Persuasive Visual Storytelling Blog | This article points out why it’s important for you to incorporate storytelling with your image posts. Don’t let the image speak for itself, otherwise your message might get lost on your audience.
Read MoreNYC Persuasive Visual Storytelling Blog | We live in a “don’t just tell me, show me…” world. That’s why image content serves a very important role in establishing credibility for your expertise. More on that in this article.
Read MoreNYC Persuasive Visual Storytelling Blog | If you are struggling to find inspiration for content to share with your audience, this article talks about the importance of leveraging client feedback to fill the void.
Read MoreNYC Persuasive Visual Storytelling Blog | As a speaker, author, trainer, consultant or other expert-based business owner, put your best foot forward by sharing image content that offers a warm and welcoming digital introduction.
NYC Persuasive Visual Storytelling Blog | The leveraging of virtual and in-person photography has never been more important for speakers, trainers, consultants and other expert-based business owners. This article shares a compelling reason why you need both types of photos in your image content portfolio.
Read MoreNYC Persuasive Visual Storytelling Blog | This articles shares the importance of having a variety of images taken from different vantage points in order to keep the attention of your audience on your content.
Read MoreNYC Persuasive Visual Storytelling Blog | Not all selfies are created equal and this article talks about the types of selfies that could adversely affect the way your audience perceives you as the solution to their problems.
Read MoreNYC Persuasive Visual Storytelling Blog | The phrase “a picture is worth a thousand words” is very misleading and lazy. While the statement may be true, it only tells half the story that you intended to share. This article explains the other half.
Read MoreNYC Persuasive Visual Storytelling Blog | This article offers speakers and trainers an alternative approach to the one big portrait session every 12-18 months model many of them adopt in order to create a more versatile image content portfolio over the course of a year.
Read MoreNYC Persuasive Visual Storytelling Blog | Posing is for models, not for speakers, authors, trainers and other expert-based business owners. In this video blog, I talk about the how and why behind me not posing my clients in front of the camera.
Read MoreNYC Persuasive Visual Storytelling Blog | While content creation, on the surfaces, provides immediate and essential benefits to your overall marketing strategy, this article talks about the intangible bonuses that also come with the effort.
Read MoreNYC Branded Lifestyle Portrait Photography Blog | Many experts love folding their arms and look like a badass in their photos. This article explains how folding your arms can create a negative subconscious perception of who you to the viewers of these photos.
Read MoreNYC Persuasive Visual Storytelling Blog | Beauty in your photos is only skin deep. Yes, it’s important to present flattering photos, but that’s only the beginning. This article points out what else your photos need to accomplish with respect to building an engaged audience.
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![[VIDEO] Stop faking joy in front of the camera - it's bad for your brand!](https://images.squarespace-cdn.com/content/v1/51239e9ae4b0dce195cba126/1612642484214-WH27BZDXT4BYIRGZJMKQ/112320+PICZ+-+PHIL+FLORIDA+-+MONDAY-6578.JPG)
![[VIDEO] Visually punctuating my above-the-fold homepage](https://images.squarespace-cdn.com/content/v1/51239e9ae4b0dce195cba126/1605462569037-QIX6FJQLIJN4ZX0OYMCQ/052318+PICZ+-+PORTRAITS-4758+copy.JPG)
![[VIDEO] Happy New Year That's Not 2020!](https://images.squarespace-cdn.com/content/v1/51239e9ae4b0dce195cba126/1605219153340-BCCFDH00D7336ZE040W7/122217+PICZ+-+JD+PORTRAITS-5353.JPG)
![[VIDEO] A Persuasive Expert in his own words](https://images.squarespace-cdn.com/content/v1/51239e9ae4b0dce195cba126/1608573076405-0HL9DPWO70ZG85O3NLVS/PHIL%2BVIDEO%2BTHUMBNAIL.jpg)
![[OFFER] Transform Your Selfies From Meh To Magical, :)](https://images.squarespace-cdn.com/content/v1/51239e9ae4b0dce195cba126/1607553414472-Z9MYU2CTC05UY7CLFYY2/SHOOT+IT+YOURSELF+JOHN+DEMATO.jpg)
![[VIDEO] Digital Introduction](https://images.squarespace-cdn.com/content/v1/51239e9ae4b0dce195cba126/1597267040777-T6IOQXMWW5LFBHTFU8EO/080619+PICZ+-+PORTRAIT-3019.JPG)
![[VIDEO] The PB&J of image content](https://images.squarespace-cdn.com/content/v1/51239e9ae4b0dce195cba126/1602882568890-8MUG4U92WZZONGDK6YZ7/091120+PICZ+-+NSA-4641.JPG)
![[VIDEO] Working hard to find the right angles](https://images.squarespace-cdn.com/content/v1/51239e9ae4b0dce195cba126/1597097113378-VJFFH43S9JIUTDYGFXEK/102817+PICZ+-+MAURICE+JD+PORTRAITS-0989.JPG)
![[VIDEO] Let's talk about the "picture is worth a thousand words" thing](https://images.squarespace-cdn.com/content/v1/51239e9ae4b0dce195cba126/1598203771100-TWSA400BM4BBQC85OZ3W/IMG_3281.JPG)
![[VIDEO] You pose, I shoot.](https://images.squarespace-cdn.com/content/v1/51239e9ae4b0dce195cba126/1597098579746-MKWP6DWQCDJPBX0OK3LT/NYC+branded+lifestyle+portrait+John+DeMato+Kate+MacKinnon-3869.JPG)
![[VIDEO] Use photos online to offer your audience an entry point to connect](https://images.squarespace-cdn.com/content/v1/51239e9ae4b0dce195cba126/1598203441664-M19Y3ACOTDGG40YF91I2/IMG_3279.JPG)