Looking to expand your team and hire a content creator to put together your social posts and articles? This article shares an important insight to keep in mind during the hiring process.
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Even the slightest change to your eyes, eyebrows and mouth in your photos can significantly change the emotional sentiment it displays. This article shares how this is exemplified in a NYC Subway Ad.
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While many expert-business owners would love their online content to attract paid clients 5 minutes after they post something, this article outlines why their content is part of a long-term play.
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You must understand how to effectively communicate to those you serve in order for them to realize you’re the solution to their problems. As this article suggests, sometimes that involves not smiling.
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NYC Persuasive Visual Storytelling Blog | Your personal branding session is not a time to pull out all stops and put on a spectacle in front of the camera. Why? I talk about it in the following article.
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Do you use your social media platforms exclusively as a megaphone to sell your products and services? This article talks about how that approach leads to more noise online…and pushes potential clients away.
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If there’s one thing that anyone who is on social media knows, it’s that it’s a noisy place? But what exactly is noise? The following article lays out 5 ways that content adds to the existing noise online.
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When you try to serve everyone, you serve no one. This article talks about the importance of attracting clients in a way that is honest and true to who you are as a person.
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NYC Persuasive Visual Storytelling Blog | Searching for something new and different with respect to the image content you share? How about using some old family photos? More on that in this article.
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When posting your content of IG, do you force yourself to crop every image into a square format? This article talks about why you might want to rethink that approach.
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NYC Persuasive Visual Storytelling Blog | This article shares a testimonial from Ed Tech Professional, Sher Downing, regarding her professional virtual photographer experience with me.
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Your social feeds are simply not a portfolio sharing your expertise with those you serve. In this article, I talk about the importance of balancing your knowledge with showing how you’re also a human being.
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After you receive your photos after your portrait session, you might not exactly know how to leverage them all. This article talks about the importance of keeping those photos handy because you never know when you’re going to need them.
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Not every photo is applicable to use with every story you want to tell. This article talks about the best types of photos to use when you’re sharing more reflective and vulnerable stories with your audience.
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When thinking about investing in a branded lifestyle portrait session, it’s important to understand the ROI. This article breaks down the return on investment for your time in front of the camera.
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Nervous to be in front of the camera during a lifestyle portrait session? This article suggests a way you can get past that anxiety to create honest, compelling and high-quality photos.
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While the time and money you invest in a lifestyle portrait session is geared towards supporting the growth of your expert-based business, this article sheds light on an intangible benefit that comes along free of charge :)
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Think it’s enough to simply post pretty photos? Think again. I talk about it during my conversation with speaker, author and trust expert, David Horsager, on The Trusted Leader Show.
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What objects and keepsakes that you own have emotional significance to you? In this article, I share how Troll dolls serve as a powerful metaphor that helps members of this community get past their blocks and points of friction.
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While it’s awesome to share stage photos of you presenting in front of a packed house, this article talks about how to create immense value in your live event photos taken in a room with a lot of empty chairs.
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