John DeMato Blog

For experts stepping into the spotlight of a camera, genuine self-expression is paramount, not chasing an illusory perfection. In this article, you'll discover how embracing your unique qualities, serving your audience, and trusting your photographer's expertise can transform your portraits into captivating narratives that resonate with those you serve.

In order to create distinction from other experts in your space, make it easy for potential clients to visualize the process of how you solve their problems through relevant, valuable and high-quality photos. I talk more about that in this article.

The following article shares the experience of Paul Caffrey working with branding photographer, John DeMato, during his branding photography session.

Unlock the secret of shallow depth in your portraits to accentuate a vibe of excellence, drawing focus to you and creating a luxurious, high-end visual impact.

This article stresses the need for experts to cover their bases and know exactly what to expect in terms of cost for the entire session.

This article shares images from a branding photography session between speaker and author, Jason Lennox, and NYC-based photographer, John A DeMato.

In this article, learn why it's a bad idea to try to emulate the visual storytelling style and approach of another expert that you admire.