You must understand how to effectively communicate to those you serve in order for them to realize you’re the solution to their problems. As this article suggests, sometimes that involves not smiling.
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NYC Persuasive Visual Storytelling Blog | Your personal branding session is not a time to pull out all stops and put on a spectacle in front of the camera. Why? I talk about it in the following article.
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When thinking about investing in a branded lifestyle portrait session, it’s important to understand the ROI. This article breaks down the return on investment for your time in front of the camera.
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Nervous to be in front of the camera during a lifestyle portrait session? This article suggests a way you can get past that anxiety to create honest, compelling and high-quality photos.
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While the time and money you invest in a lifestyle portrait session is geared towards supporting the growth of your expert-based business, this article sheds light on an intangible benefit that comes along free of charge :)
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This article shares insights on how your images subconsciously convey a sentiment of being worth the cost of paying for your time, expertise, products and services.
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When it comes to setting in front of a camera, things can, oftentimes, get weird for one reason or another. This article talks about the importance of working with a photographer who knows how to pep talk you into the moment.
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NYC Persuasive Visual Storytelling Blog | Be mindful of not over-editing your personal brand photos - you could be breaking trust with several potential clients. How? More on that in this article.
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NYC Persuasive Visual Storytelling Blog | If you want to be perceived in a certain light by those you serve, leverage image content that reinforces that perception. More on that in this article.
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Photos of you speaking from the stage are money in the bank. The passion, energy and performative nature are captivating. But, this article suggests that there is a way to recreate that energy during your next portrait session.
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Back on the road again delivering talks to live audiences? This article suggests that that is the ideal time to update your lifestyle portraits in addition to your stage photos.
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NYC Persuasive Visual Storytelling Blog | Do you have image content that illustrates the various products and services you offer those you serve? This article explains how those lack of photos can hurt your bottom line.
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NYC Persuasive Visual Storytelling Blog | Creating a visual style for your brand through photos is not a clean-cut and simple decision. This article helps flesh out how to figure out the best way to figure it out.
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NYC Persuasive Visual Storytelling Blog | When it comes to describing yourself as “the best (fill in the blank)…” is it true? This article talks about how referring to yourself in that way may not be the best way to position yourself.
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NYC Persuasive Visual Storytelling Blog | Creating favorable first impressions is the key to starting a conversation with those who need your help. This article talks about how photos can help in that process.
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Laugh lines are kryptonite for some clients when looking at their portraits. This article offers a way to reframe their thinking so that they’re empowered to share those images with those they serve.
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NYC Visual Storytelling Blog | Many expert business owners put off their portrait sessions because they’re waiting for the “perfect” time to do it. This article talks about why this approach can hurt your business.
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NYC Persuasive Visual Storytelling Blog | One of the ways to ensure visual variety during your next portrait session is to take a “yes and…” approach to it. More on that concept in this article.
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NYC Persuasive Visual Storytelling Blog | With the way all of our businesses and brands have evolved since the pandemic, our marketing needs to reflect these changes. This article talks about the importance of your photos being part of that update.
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NYC Persuasive Visual Storytelling Blog | While there are a myriad ways to sabotage your brand, this article speaks about one major no-no when it comes to a lack of images on your website.
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