When it comes to an Expert business owner’s image portfolio, they may think some of the photos are repetitive and unnecessary, but their design team thinks they’re GOLD. More on that in this article.
Read MoreWhen you look at your image content portfolio, do you feel like you’ve set yourself up for success in 2022? Not sure? This article will help guide your decision by asking questions that will lead you to an answer.
Read MoreDuring your lifestyle portrait session, you’ll come across photos with a wide variety of facial expressions, including some where you don’t look so happy. This article talks about why those photos need to stay in your portfolio.
Read MoreThink that a digital file of your book cover is enough to support your marketing launch? Read this article and you'll think again.
Read MoreWhile sharing aspects of who you are and how you serve in your online content is essential, this article suggests another way to create immediate value through your social posts, articles and videos.
Read MoreConfused as to whether it’s more important to invest in photos or video to promote your expert-based business? This articles shares some thoughts on how to answer that question for yourself.
Read MoreLooking to expand your team and hire a content creator to put together your social posts and articles? This article shares an important insight to keep in mind during the hiring process.
Read MoreEven the slightest change to your eyes, eyebrows and mouth in your photos can significantly change the emotional sentiment it displays. This article shares how this is exemplified in a NYC Subway Ad.
Read MoreWhile many expert-business owners would love their online content to attract paid clients 5 minutes after they post something, this article outlines why their content is part of a long-term play.
Read MoreNYC Persuasive Visual Storytelling Blog | Your personal branding session is not a time to pull out all stops and put on a spectacle in front of the camera. Why? I talk about it in the following article.
Read MoreDo you use your social media platforms exclusively as a megaphone to sell your products and services? This article talks about how that approach leads to more noise online…and pushes potential clients away.
Read MoreIf there’s one thing that anyone who is on social media knows, it’s that it’s a noisy place? But what exactly is noise? The following article lays out 5 ways that content adds to the existing noise online.
Read MoreNYC Persuasive Visual Storytelling Blog | Searching for something new and different with respect to the image content you share? How about using some old family photos? More on that in this article.
Read MoreWhen posting your content of IG, do you force yourself to crop every image into a square format? This article talks about why you might want to rethink that approach.
Read MoreYour social feeds are simply not a portfolio sharing your expertise with those you serve. In this article, I talk about the importance of balancing your knowledge with showing how you’re also a human being.
Read MoreAfter you receive your photos after your portrait session, you might not exactly know how to leverage them all. This article talks about the importance of keeping those photos handy because you never know when you’re going to need them.
Read MoreNot every photo is applicable to use with every story you want to tell. This article talks about the best types of photos to use when you’re sharing more reflective and vulnerable stories with your audience.
Read MoreWhat objects and keepsakes that you own have emotional significance to you? In this article, I share how Troll dolls serve as a powerful metaphor that helps members of this community get past their blocks and points of friction.
Read MoreWhile it’s awesome to share stage photos of you presenting in front of a packed house, this article talks about how to create immense value in your live event photos taken in a room with a lot of empty chairs.
Read MoreIt’s so easy to simply eeny-meeny-miny-moe your way through selecting photos to compliment the stories you share with your audience. This article shares a better way to visually punctuate the sentiments of your online content.
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