Locations are key

NYC Persuasive Visual Storytelling Blog | One of the most overlooked aspects to creating a versatile and valuable image content portfolio is the location in which the images are captured. This article shares one client who understand the importance during our portrait session.

Branding PhotographyJohn DeMatoSeptember 21, 2020#yeahabsolutely, #sharemagicalideasComment

[VIDEO] You pose, I shoot.

NYC Persuasive Visual Storytelling Blog | Posing is for models, not for speakers, authors, trainers and other expert-based business owners. In this video blog, I talk about the how and why behind me not posing my clients in front of the camera.

Storytelling StrategyJohn DeMatoSeptember 18, 2020#yeahabsolutely, #sharemagicalideas, #photoshoot, #personalbrandComment

There’s more to content creation than content creation.

NYC Persuasive Visual Storytelling Blog | While content creation, on the surfaces, provides immediate and essential benefits to your overall marketing strategy, this article talks about the intangible bonuses that also come with the effort.

Storytelling StrategyJohn DeMatoSeptember 16, 2020#yeahabsolutely, #sharemagicalideas, #contentcreationComment

Here's why folding your arms in photos sucks

NYC Branded Lifestyle Portrait Photography Blog | Many experts love folding their arms and look like a badass in their photos. This article explains how folding your arms can create a negative subconscious perception of who you to the viewers of these photos.

Storytelling StrategyJohn DeMatoSeptember 14, 2020#yeahabsolutely, #sharemagicalideas Comments

[VIDEO] Use photos online to offer your audience an entry point to connect

NYC Persuasive Visual Storytelling Blog | Beauty in your photos is only skin deep. Yes, it’s important to present flattering photos, but that’s only the beginning. This article points out what else your photos need to accomplish with respect to building an engaged audience.

Meet your clients where they are...persuasively, :)

NYC Persuasive Visual Storytelling Blog | This article introduces the Persuasive Expert Photo Program that geared towards speakers and trainers who prefer to get current content every month over the one big portrait session option.

[PODCAST]”Coming from a place of love and service…”

NYC Persuasive Visual Storytelling Blog | This article shares a conversation between photographer and personal branding specialist, Britney Gardner and NYC lifestyle portrait and virtual photographer, John DeMato, on the Know, Like & Trust Show.

Media/Podcast InterviewsJohn DeMatoSeptember 7, 2020#yeahabsolutely, #sharemagicalideas, #podcast, #personalbrand, #SpeakerlifeComment

[VIDEO] BTS Culling photos process

NYC Virtual Photography Blog | The process of culling through a photo session is an interesting dance that involves many factors. This article shares a BTS look into how I sort through the pile to find the magical keepers.

Personal Stories, Storytelling StrategyJohn DeMatoSeptember 4, 2020#yeahabsolutely, #sharemagicalideas, #virtualphotosComment

[INTERVIEW] Chatting with Robert Kennedy III about visual storytelling

NYC Persuasive Visual Storytelling Blog | This article shares a podcast episode between branded lifestyle portrait photographer, John DeMato, and Speaker, Author and Podcaster, Robert Kennedy III.

Media/Podcast InterviewsJohn DeMatoSeptember 2, 2020#yeahabsolutely, #podcast, #personalbrand, #visualstorytellingComment

Virtual photography beyond the presentation

NYC Persuasive Visual Storytelling Blog | In addition to keynotes, webinars, intensives and panels, virtual photography also applies to non presentations, such as podcasts. I share a couple photos taken during a recent recording of a podcast in this article.

Virtual PhotographyJohn DeMatoAugust 31, 2020#yeahabsolutely, #sharemagicalideas, #ZOOMpresentation, #podcastComment

[VIDEO] Leverage artistry in your photos to inspire your audience to care

NYC Persuasive Visual Storytelling Blog | The online space is noisy and distracting and it’s up to you to cut through the noise and distractions with image content that inspires your audience to care enough to learn more about you.

Storytelling StrategyJohn DeMatoAugust 28, 2020#yeahabsolutely, #sharemagicalideas, #personalbrand, #lifestyleportraitsComment

Back in the saddle again, :)

NYC Branded Lifestyle Portrait Photography Blog | This article shares a variety of photos taken with speaker, author and entrepreneur, Deborah Rosado Shaw.

Branding PhotographyJohn DeMatoAugust 26, 2020#yeahabsolutely, #sharemagicalideas, #brandedportraits, #personalbrandComment

[INTERVIEW] Show your business who's boss with Pia Silva

NYC Branded Lifestyle Portrait Photography Blog | I recently had a chance to sit down with speaker, author, and business expert, Pia Silva, as we talked about all things persuasive visual storytelling.

Media/Podcast InterviewsJohn DeMatoAugust 24, 2020#yeahabsolutely, #sharemagicalideas, #podcast, #PiasilvaComment

A trained set of eyes to co-pilot your journey

NYC Persuasive Visual Storyteller Blog | This article shares the value of having a trained second pair of eyes when culling through image content to find the best photo to fit your various marketing needs.

Storytelling StrategyJohn DeMatoAugust 21, 2020#yeahabsolutely, #sharemagicalideas, #ZOOMpresentation, #personalbrandComment

[INTERVIEW] Summer Shorts with Dianne Devitt

NYC Persuasive Visual Storytelling Blog | Recently, I had a chance to sit down with speaker, experiential event professional and consultant, Dianne Devitt to talk all things persuasive visual storytelling, branded lifestyle portraits and virtual photography.

An attitude of birthday gratitude

NYC Branded Lifestyle Portrait Photography Blog | Rather than spend my birthday bitching and moaning about the world at large, this article shares the many things for which I’m grateful in this pandemic era.

[VIDEO] Why is it important to share your processes in your branded lifestyle portraits?

NYC Branded Lifestyle Portrait Photography Blog | This article shares a video that talks about the importance of revealing your various processes - work, business/productivity, wellness - in your personal branding photos.

Did you know that printing photos was still allowed? :)

NYC Branded Lifestyle Portrait Photography Blog | This article shares how personal branding photos have value beyond using them throughout your online presence. They’re also essential for printed marketing materials, too.

Branding PhotographyJohn DeMatoAugust 12, 2020#yeahabsolutely, #personalbrandComment

Add a lil' Sizzle To Your Reel With Virtual Images

NYC Persuasive Visual Storytelling Blog | Having a virtual speaker reel is essential post-Covid, but this article shares one way to add some visual interest to those reels through photography.

Storytelling StrategyJohn DeMatoAugust 10, 2020#yeahabsolutely, #sharemagicalideasComment

[VIDEO] Why is your facial expression so important in your personal branding photos?

NYC Branded Lifestyle Portrait Photography Blog | This article shares a video that stresses the importance of facial expressions in your personal branding photos. They are the doorway that attracts those you serve to learn more about you.

John DeMato Blog