John DeMato Blog

NYC Persuasive Visual Storytelling Blog | It’s one thing to leverage digital images to promote your book - it’s quite another when it’s photos of the actual book itself - more on that in this article. Offer inside!

NYC Persuasive Visual Storytelling Blog | This article shares how my client, Phil M Jones, benefitted from the Showcase Your Book Photo session to help promote his book, Exactly What To Say.

NYC Persuasive Visual Storytelling Blog | Many speakers and trainers spent their quarantine digging into writing a book. This article shares an important way to help promote that book now that it’s been published. Offer inside!

NYC Persuasive Visual Storytelling Blog | Capturing all of the photo elements you need to cover your marketing objectives is critical during a portrait session. But, when you make room for improvisation, that’s when your portfolio expands into something even more valuable. I talk more about this concept in this video.

NYC Persuasive Visual Storytelling Blog | Let’s be clear, not all portraits are created equal, and not all portraits are headshots. I hear the confusion in many clients’ voices as they label all the work we do as “headshots.” This video helps clear the confusion.

NYC Persuasive Visual Storytelling Blog | One of the most overlooked aspects to creating a versatile and valuable image content portfolio is the location in which the images are captured. This article shares one client who understand the importance during our portrait session.