Don’t simply see the value of photos through the lens of beauty. See the opportunities each and every one of them offer. This article sheds more light on this topic.
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At the bottom of your social posts, do you tag a group of colleagues that might find value in the post you’ve written? The following article shares why you should stop doing that.
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What is your social media banner strategy? Don’t have one? The following article offers insights to help you create an opportunity for your banner to spark interest and conversations with those who need you most.
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Storytelling isn’t about breaking down the features and benefits, it’s about creating connection. How? Speaker/author, Scott McKain talks with the fellow speaker and author of Velocity Mindset, Ron Karr, about it here.
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A portrait session photo review is a popular time for experts to crap all over themselves based on the perceived flaws they have in their appearance. This article stresses the need to put those thoughts to the side for the greater good of those you serve.
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During my #bookboudoir sessions, I photograph not only the cover, but also the inside details, as well. This article shares my process for figuring out which parts of the book are camera ready.
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When it comes to an Expert business owner’s image portfolio, they may think some of the photos are repetitive and unnecessary, but their design team thinks they’re GOLD. More on that in this article.
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When you look at your image content portfolio, do you feel like you’ve set yourself up for success in 2022? Not sure? This article will help guide your decision by asking questions that will lead you to an answer.
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During your lifestyle portrait session, you’ll come across photos with a wide variety of facial expressions, including some where you don’t look so happy. This article talks about why those photos need to stay in your portfolio.
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Think that a digital file of your book cover is enough to support your marketing launch? Read this article and you'll think again.
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While sharing aspects of who you are and how you serve in your online content is essential, this article suggests another way to create immediate value through your social posts, articles and videos.
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Confused as to whether it’s more important to invest in photos or video to promote your expert-based business? This articles shares some thoughts on how to answer that question for yourself.
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Looking to expand your team and hire a content creator to put together your social posts and articles? This article shares an important insight to keep in mind during the hiring process.
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Even the slightest change to your eyes, eyebrows and mouth in your photos can significantly change the emotional sentiment it displays. This article shares how this is exemplified in a NYC Subway Ad.
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While many expert-business owners would love their online content to attract paid clients 5 minutes after they post something, this article outlines why their content is part of a long-term play.
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NYC Persuasive Visual Storytelling Blog | Your personal branding session is not a time to pull out all stops and put on a spectacle in front of the camera. Why? I talk about it in the following article.
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Do you use your social media platforms exclusively as a megaphone to sell your products and services? This article talks about how that approach leads to more noise online…and pushes potential clients away.
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If there’s one thing that anyone who is on social media knows, it’s that it’s a noisy place? But what exactly is noise? The following article lays out 5 ways that content adds to the existing noise online.
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NYC Persuasive Visual Storytelling Blog | Searching for something new and different with respect to the image content you share? How about using some old family photos? More on that in this article.
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When posting your content of IG, do you force yourself to crop every image into a square format? This article talks about why you might want to rethink that approach.
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