John DeMato Blog

For some experts, they believe that marketing their services through online storytelling is a waste of time. In this article, I share how these experts might want to rethink this valuable way to capture your audience’s attention.

Record a podcast? The following article shares why you need to invest in some candid photos of the magic happening on the mics.

When you’re stuck trying to find a story to share with your audience, this article suggests you look no further than your image content portfolio to find a story. Read more here to learn how.

While making money is a priority for expert business owners, stressing that need to those you serve isn’t going to make that happen. More on that in here from Bob Burg.

One of the biggest challenges Experts face when creating online content is a lack of relevant and compelling ideas. This article shares a way to help ease that point of friction in the creative process.

You know that cliche, the riches are in the niches? It’s cliche because it’s true :) In this clip, Ron Karr talks to Jay Baer about the value of appealing to a smaller audience.

How can an expert avoid sounding like a broken record by repeating the same stories and lessons over and over again? This article shares one way to keep the storytelling - and the insights - fresh and new for those you serve.

Not sure how high-quality photos make a difference for your expert-based business? The following article shares a FREE RESOURCE that lays out the why, what and how behind creating photos that captures your audience’s attention.

Don’t simply see the value of photos through the lens of beauty. See the opportunities each and every one of them offer. This article sheds more light on this topic.

At the bottom of your social posts, do you tag a group of colleagues that might find value in the post you’ve written? The following article shares why you should stop doing that.

What is your social media banner strategy? Don’t have one? The following article offers insights to help you create an opportunity for your banner to spark interest and conversations with those who need you most.

Storytelling isn’t about breaking down the features and benefits, it’s about creating connection. How? Speaker/author, Scott McKain talks with the fellow speaker and author of Velocity Mindset, Ron Karr, about it here.

When it comes to an Expert business owner’s image portfolio, they may think some of the photos are repetitive and unnecessary, but their design team thinks they’re GOLD. More on that in this article.

Think that a digital file of your book cover is enough to support your marketing launch? Read this article and you'll think again.