Not sure how investing in high-quality photos will help your expert-based business? The following story is a testament to the power of visuals.
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Do you repeat the same photo over and over in your online content? The following articles explains why you need to STOP doing that.
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Why do I need so many images in my content portfolio? Isn’t it overkill? It’s not about the amount, it’s about the options. More on that in the following article.
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Working on adding a product or service offering? Then look to a photographer to capture the visual assets you need to support the marketing of that new thing. More on that here.
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If you had only one sentence to describe the value of the work you do with your clients, what would be that sentence? In the following article, I talk about the reasoning behind the sentence that illustrates my value proposition.
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About to record your audio book? Here's 7 ways that you can use candid, high-quality image content of that experience throughout your online presence.
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Do you run an in person certification program? Offer your participants visual assets they can use to promote themselves. More on that here.
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While email signatures have become more complex with so many customizable options over the past couple years, the following article stresses the importance of keeping your photo selections simple and clear.
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NYC Persuasive Visual Storytelling Blog | While it’s awesome to share the wins, happy occasions and great side of life, when you’re an expert who helps others get past what’s holding them back, you also need to be vulnerable, as well. More in this article.
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What photos belong on your one sheet? The following article offers a list to help you put that together.
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What’s the best hero shot for your homepage? The following article lays out a plan to figure it out.
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When updating your online marketing assets with high-quality visuals, don’t forget the offline, printed stuff, too! More on that in this article.
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Are you a perfectionist? This article talks about how this mindset can hold you back from building an audience of those who need your help the most through your content.
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“Oh, no biggie - we can fix it in Photoshop.” Please strike this thought from your mind forever. This article explains why.
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While it may seem strange to speak directly to a camera in front of a wall, there is a reason for the weirdness. Learn about that reason in this article.
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For some experts, they believe that marketing their services through online storytelling is a waste of time. In this article, I share how these experts might want to rethink this valuable way to capture your audience’s attention.
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When sharing photos of what your in-person, client meetings look like, be sure to share the work displayed all around the room. More on that in this article.
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Record a podcast? The following article shares why you need to invest in some candid photos of the magic happening on the mics.
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When you’re stuck trying to find a story to share with your audience, this article suggests you look no further than your image content portfolio to find a story. Read more here to learn how.
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While making money is a priority for expert business owners, stressing that need to those you serve isn’t going to make that happen. More on that in here from Bob Burg.
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