Working on adding a product or service offering? Then look to a photographer to capture the visual assets you need to support the marketing of that new thing. More on that here.
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Having trouble developing an idea? Add a shot clock to the mix to get it done. I talk more about this concept in the following article.
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When creating assets for your book launch, photos of the pull quotes are a welcomed asset. I talk more about this in the following article.
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What separates your book from others in your space? Show it through book boudoir photos. The following article shows how we achieved this goal with Lou Diamond’s book, Speak Easy.
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Shooting a cool book cover is a fun experience. Shooting a cool book cover with another cool hardcover underneath is magical. More on that in this article.
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A little improvisation goes a long way. It makes the “grass” a lil’ greener on your side of the fence. More on that in this article.
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I talk about the importance of showing how the sausage is made for your audience. Allow them an entry point into your process. In this article, I walk the talk and share some behind the scenes photos during a #bookboudoir session.
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The power of the words we use in our lives and businesses has a profound effect on the way we view those tasks and objectives. In this article, I talk about how the word “photo” and the problems it raises.
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When it comes to creating visual assets to launch your next book, the details matter…and not just the words inside the cover. This article talks more about that.
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Before you invest time and money into hiring a photographer, go on a fact-finding mission and identify the visual gaps from where you are to where you want to be FIRST. This article shares how to do that.
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Is your keynote based off of the expertise and structure of your book? This article suggests that the book photos you leverage in your launch marketing can also double as visual assets for your slide deck.
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If you’re an international, best-selling author with foreign editions of that book, let your audience know it through photos. This articles shares why the effort is worth it.
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Don’t judge your book photographer simply by their cover shots - the inside ones count, too. More on how to qualify a book photographer in this article.
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Are your older books still relevant and valuable to your audience? Let them know about those books through photos. More on that in this article.
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