John DeMato Blog

Learn why natural, unposed branding photos are essential for experts and how they can enhance your authenticity and connection with your audience.

Investing in a professional photoshoot may seem inconvenient, but the resulting high-quality, genuine images can significantly elevate your brand, attract potential clients, and enhance your marketing strategy.

For experts, a successful photoshoot demands strategic planning and understanding of visual asset needs, much like a triathlete's meticulous preparation. In the following article, learn why thorough introspection and thoughtful planning are vital to creating images that genuinely punctuate your story and establish your authority in your expertise space.

Before your next branding photo session, there are 2 fundamental questions that need to be answered in order to truly maximize your time in front of the camera. To find out what they are, check out this article.

Unlock the full potential of your professional image by investing in a specialized branding photographer. Learn in this article why this tailored approach is critical for experts, speakers, and consultants who want to elevate their digital presence and authentically connect with their audience.

Before investing in branding photos, this article shares 3 critical questions to answer beforehand to ensure that the decision aligns with where you are in your business and life.

Learn how to leverage professional branding sessions to capture versatile book photos that boost your online presence and keep your audience engaged.

In this article, discover how transforming branding photography from a cost to a vital investment can elevate your brand, deepen connections, and set you apart as an expert in your field.

Discover how sharing candid moments beyond your professional expertise can enhance your personal brand and build deeper connections with your audience in this insightful article.

Discover why 'power poses' are outdated in branding photography and learn how embracing genuine expressions can transform your professional image—John DeMato explains the power of authenticity.

Discover how authentic lifestyle photography captures the unique essence of your workflow and tells a compelling visual story for your brand's marketing strategy.

Discover the art of maximizing your branding session by prioritizing essential shots over preferences, ensuring your professional imagery aligns perfectly with your business needs.

Are you an emerging speaker questioning the need for professional photos? In the following article, discover why high-quality visual assets are a game-changer at every stage of your career and can catapult you towards success.

This article shares a behind-the-scenes look into the branding session between speaker and author, Jeff Gibbard, and NYC-based branding photographer, John A DeMato. Jeff also shares some thoughts on the experience of working with John.

This article shares a behind-the-scenes video of the branding photoshoot of speaker and author, Alan Stein Jr., who was photographed by NYC-based branding photographer, John A DeMato.

Discover how an open mindset during a strategy call can uncover unseen possibilities in your visual branding, paving the way for a more dynamic and comprehensive visual asset portfolio.

This article shares the importance of pre-planning strategy before a branding session. Specifically, branding photographer, John DeMato, shares thoughts from one of his clients on the topic, speaker and trainer, Susan Fitzell.

For experts stepping into the spotlight of a camera, genuine self-expression is paramount, not chasing an illusory perfection. In this article, you'll discover how embracing your unique qualities, serving your audience, and trusting your photographer's expertise can transform your portraits into captivating narratives that resonate with those you serve.